The Print Dress is a New York based fashion company that makes unique, one-of-a-kind dresses and crop-tops. Their vintage-inspired, handmade dresses are each sewn from a different custom fabric. The Print Dress approached me to design a logo that would convey the cute and fun feel of their brand, while helping to improve their recognizability online as they expand their business. After exploring several different concepts, we ultimately arrived at a logo which included the three universal printing process colors—cyan, magenta, and yellow—as well as an icon of their vintage style dresses.