For the launch of Peloton’s first dedicated at-home strength product, the Peloton Guide, I led design direction for in-house creatives and external agency partners, developing a product brand book to align our launch efforts, as well as art directing video and static launch assets. These included a series of lifecycle emails to announce as well as support continued demand, social assets, display, digital video advertising, a longform film, and retail window vinyl and signage.

Credits:

Mekanism (Agency Partners)
Beth Kushner (CD), Amy Finn-Welch (ACD, Copy), Sandra Jurado (ACD, Art)

Peloton Creative (In-House)
Jeff Stamp (VP Creative), Rance Randle (CD), Isaac James (CD, Photography), Joe Giletti (AD, Photography), Katie Callahan (ACD, Copy), Armand Esteves (Design), Michelle Side (Design)