I served as the in-house art director on Peloton’s 2020 Spring Tread+ shoot, working with external agency partners to shoot a series of digital video advertisements to work for multiple audiences and specific RTBs.
Role: Art Direction / Design Direction
Credits—Firstborn: Gradwell Sears (ECD), Isaac James (CD, Photography), Louis-Philippe Riel (ACD, Art), Joey McRobert (ACD, Copy)
30” Video — Running Focused
30” Video — Hardware Focused
15” Video — Various Disciplines and Audiences
Focus: Convenience
Focus: Indoor + Outdoor (Peloton App)
Focus: Running+Strength
Focus: Content + Expert Instructors