Peloton makes constant improvements to their software and regularly releases new features. I was tasked with designing a graphic system for clearly announcing new features to members through email, our blog, social media, and notifications on the Peloton bike. This page details the components of this system and how they work together through the lens of a specific feature launch which I also art directed.
Credits: Saffia Rahimtoola (motion graphics), Liz Colville (copywriting)
The features we were announcing were the ability to see which people are taking the same on-demand class as you, the ability to see which of your friends are currently working out when you log in, and the ability to ‘high five’ other members. We created a series of animations that could be used in the different communications to help illustrate what the new features looked like and how they worked.