When Peloton refreshed their photography and video for their App product in 2022, I was tasked with art directing the shoot. We worked with a partner agency and in-house creatives to develop various 6, 15, and 30-second videos to promote a 2-month free trial of the Peloton App, as well as build a library of images for our design teams to use throughout the year. I also provided design direction for graphic and animated video elements.

Role: Art Direction / Design Direction

Credits: Aaron Smith (Director), Isaac James (CD, Photography), Zack Baragnan (ACD, Copy), Elle Abarca (CD)