In order to tell the innovation story of Peloton’s first Treadmill product, we produced a 3-minute film detailing a woman’s fitness journey on the Peloton Tread while simultaneously hearing from Peloton’s instructors and product team. While watching her journey, we learn how the software, hardware and content were developed to work together seamlessly to deliver an incredible fitness experience for Peloton’s members. I worked on concepting and developing the story with our in-house team and provided art and creative direction on the film.
We shot the film over several days in multiple locations and worked with a music production house to develop a custom track to match the energy and pacing of the film.
Credits: Anthony Polino (Director), Liz Colville (ACD, Copy), Jenelle Schuler (Art Direction), Libby Aurigemma (Copy), David Perlick-Molinari (Music)